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Real Estate Success With Jim Ingersoll

Real Estate Success Podcast is real investors telling their story of the peaks and valleys that led to their real estate success! Learn about what success is, why you want it and the journey you will take on your way to achieving amazing results. Real Estate Success Podcasts cover all aspects of real estate including realtor strategies, wholesaling houses, flipping houses, creative financing, private lending, self-directed IRAs and more! Each episode will expand your thinking and help you succeed massively. Join your host, real estate investor, author and entrepreneur, Jim Ingersoll, as he shares his vast knowledge of successfully implemented strategies, techniques and tips. Each weekly podcast guest will introduce you to a variety of successful business people involved in various areas of real estate.
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Oct 6, 2016

In this week's Investor Success Podcast with special guest, Zach Braunel, we talk about the secret sauce of successful direct mail marketing campaigns to find motivated sellers using postcards and yellow letters

Discussion Points on Direct Mail Marketing:

  1. Direct mail results with postcards vs. yellow letters
  2. The power of a personalized letter
  3. Why variable font printing is critical
  4. Marketing in disguise strategy:
    • Small invitation size envelopes
    • Address label on back
    • Easy to open envelope (flap tucked in, not glued shut)
  5. Why multiple touch campaigns work:
    • Mailing 1 - Ivory envelope/red ink
    • Mailing 2 - Gray envelope/blue ink
    • Mailing 3 - Blue envelope/Green ink
  6. How to create a power list for deals:
    • Absentee owned
    • Length of ownership
    • Equity position
    • Date of birth of owner

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